The CRM Jewelers Story
A family-owned luxury watch boutique in Downtown Miami's jewelry district, built on three generations of horological passion.
"Family values, transparency, and an unquenched passion for horology."
CRM Jewelers was founded in 2012 by watch investor Carlos Marcelin Jr. as a high-end, family-owned luxury watch and jewelry boutique in Downtown Miami's jewelry district. We specialize in prestigious timepieces at discount prices, carrying elite brands including Rolex, Audemars Piguet, Patek Philippe, and Richard Mille.
Our roots trace back to Carlos's childhood in his father's artisan jewelry business in Havana — decades of industry expertise, documented weekly through our "CRM Life" YouTube channel.
DECADES OF EXPERTISE
Our qualified watchmakers and jewelers carry decades of hands-on experience — every overhaul, polish, and repair is performed in-house at the Downtown Miami boutique.
170+ COUNTRIES
What started as a Miami boutique now serves collectors around the world. Our clients and fans span more than 170 countries.
Stop by the boutique at 58 NE 1st St, Miami, or shop with us online.
FAMILY-OWNED SINCE 2012
Founded by Carlos Marcelin Jr. in 2012, CRM Jewelers remains independent and family-run — a single boutique with one focus: prestigious timepieces, sourced and serviced with integrity.
1.2M+ CLIENTS & FANS
Over 1.2 million clients and fans follow our journey, with the CRM Life YouTube channel documenting boutique life and the watches that pass through our hands every week.
"Family values, transparency, and an unquenched passion for horology."
CRM Jewelers was founded in 2012 by watch investor Carlos Marcelin Jr. as a high-end, family-owned luxury watch and jewelry boutique in Downtown Miami's jewelry district. We specialize in prestigious timepieces at discount prices, carrying elite brands including Rolex, Audemars Piguet, Patek Philippe, and Richard Mille.
Our roots trace back to Carlos's childhood in his father's artisan jewelry business in Havana — decades of industry expertise, documented weekly through our "CRM Life" YouTube channel.